The Business Case For Women's Sports

Ep.#10 Breaking Through the Boys Club of Sports Media, ft. Meredith Cash

Episode Summary

In Ep. #10, Caroline interviews Meredith Cash, a women's sports reporter at Business Insider. Caroline & Meredith dig into the business of being a women’s sports reporter, the many reasons why women’s sports only receive 4% of coverage, and why it's bad business for networks & newsrooms to not invest in women's sports.

Episode Notes

In Ep. #10, Caroline interviews Meredith Cash, a women's sports reporter at Business Insider. Meredith is a full-time, salaried women’s sports reporter, which is a rarity in the world of sports media.

Currently, only 14% of sports journalists are women, as there are significant barriers in place for women that want to break into the boys club of sports media - and even more barriers in place for women that want to specifically cover women's sports.

In this episode, hear Caroline & Meredith dig into the business of being a women’s sports reporter, the many reasons why women’s sports only receive 4% of media coverage, and why it's bad business for networks & newsrooms to not invest in women's sports

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