The Business Case For Women's Sports

Ep. #99 The Story Behind Playa Society: The Best Women's Sports Merch in the Game, ft. Esther Wallace

Episode Summary

In episode #99 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Esther Wallace, the CEO & Creative Director of Playa Society.

Episode Notes

In episode #99 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Esther Wallace, the CEO & Creative Director of Playa Society.

Playa Society is a streetwear brand known for one-of-a-kind, hand-drawn women’s sports merchandise.

In 2018, Esther merged her core passions - design, fashion, and basketball - to create Playa Society.

Today, Playa Society is a leading women’s sports merchandise brand that has raised the standard for the whole industry by centering design, quality, and storytelling for female athletes + their fans.

In this episode, hear Esther tell the whole story behind the creation of Playa Society, and why she believes it’s great business to invest in women’s sports.