The Business Case For Women's Sports

Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

Episode Summary

In episode #96 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.

Episode Notes

In episode #96 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.

The team at Women's Health has always cared deeply about telling stories of women athletes & women’s sports, but under Liz’s leadership, WH is going deeper into their coverage of professional women’s sports.

In this episode, hear Liz & Caroline discuss why their increased coverage of women’s sports isn’t a “charity” play for Women’s Health; rather, it’s a top business opportunity + priority for the iconic brand.