The Business Case For Women's Sports

Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani

Episode Summary

In episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans.

Episode Notes

Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to demonstrate the long-term value of women’s sports.

In this episode, hear Laura & Caroline discuss:

📈The unprecedented growth that we’ve seen in women’s sports over the last few years alone.
🏆How fans of women’s sports demonstrate different behaviors than fans of men’s sports.
💰How Laura & her team use data to make the business case for investing in women’s sports.