In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.
In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.
In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts.
As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as the development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships.
In this episode, hear Deidra & Caroline talk about:
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