The Business Case For Women's Sports

Ep. #75 The Story Behind DRAFTED: A New Start-up That is Elevating & Celebrating Latinas in Sports, ft. Jennifer Yepez-Blundell & Karina Martinez

Episode Summary

In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED.

Episode Notes

In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED.

DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans.

Fueled by their personal lived-experiences, passion, and expertise, Jennifer & Karina decided to build an industry-disrupting platform to serve as a hub that connects the sports world with the pulse of Latinx culture.

Jennifer & Karina believe that Latina sports fans are one of the most exciting and underserved customer segments in all of sports, so they’re on a mission to demonstrate the social and economic value that comes with investing in Latinas in sports.

In this episode, hear Jennifer & Karina share the story behind why they decided to start DRAFTED, and make the business case for why it’s good business to prioritize Latina sports fans.