The Business Case For Women's Sports

Ep. #50 Why Women's Sports Business Coverage is Essential to Growing the Industry, ft. Emily Caron

Episode Summary

In Ep. #50, Caroline sits down with Emily Caron - a reporter at Sportico who is focused on covering the business side of women's sports.

Episode Notes

In Ep. #50, Caroline sits down with Emily Caron - a reporter at Sportico who is focused on covering the business side of women's sports.

Prior to joining Sportico, Emily spent two years at Sports Illustrated, and has also written for ESPN, espnW, CBS Sports, SB Nation, and the Religion of Sports. ✍

In Emily’s role at Sportico, she covers the biggest stories around women’s sports sponsorship deals, marketing campaigns, media deals, team & league valuations, attendance numbers, and more.

Women’s sports still receive less than 10% of media coverage - and the business side of women’s sports receives even less.

In this episode, hear Emily and Caroline discuss the current landscape of sports media, and why in order to grow women’s sports, we need more coverage of the business side of women’s sports.