The Business Case For Women's Sports

Ep. #30 Breaking Down the SponsorUnited 2022 Women in Sports Sponsorship Report, ft. Chad Groves

Episode Summary

In Ep. #30, Caroline talks with Chad Groves from SponsorUnited about the recent growth of sponsorship deals within the women's sports industry.

Episode Notes

In Ep. #30, Caroline talks with Chad Groves from SponsorUnited about the recent growth of sponsorship deals within the women's sports industry.

In October of 2022, SponsorUnited - the leading global sports, entertainment and media intelligence platform - released the 2022 Sponsor United Women In Sports Report, which is a first-of-its-kind report that delivers an in-depth analysis of more than 350 athletes, 7,100 deals, and over 33,000 social posts between leagues, teams, athletes, and brands in women's sports.

A few key takeaways from this report were:
🏈 The quantity of women's sports sponsorships increased by 20% in the past year. (Not necessarily the amount of money, the number of deals)
⛳ The Ladies Professional Golf Association (LPGA) welcomed over 1,000 new partners across their tournaments & events.
⚽ Alex Morgan was the most endorsed female athlete.
💰 The Financial category is the most actively sold category currently in women's sports.

In this episode, hear Chad & Caroline break down these findings and make the business case for why brands should invest in women's sports athletes and properties, and check-out the full report here.