The Business Case For Women's Sports

Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff

Episode Summary

In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world and create equal opportunities for girls in sports.

Episode Notes

In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world - and specifically, why they're working to create equal opportunities for girls in sports.

In her role as Gatorade's Head of Brand Strategy, Carolyn has made investing in women’s sports is a key part of the brand's overarching marketing strategy. Most notably, in the past year Gatorade has put forth two key initiatives to support this strategy which include:

1) The establishment of Gatorade Women’s Advisory Board with board members that include:

Carolyn Braff, Gatorade Head of Marketing and Brand Strategy
Maddie Bregman, GirlZ, CEO
Jennifer Brunelli, Sports Nutrition RDpro
Tanna Burge, Texas A&M, Director of Sports Performance
Aminah Charles, Beats by Dre, Sports Marketing Manager
Elena Delle Donne, WNBA Champion, two-time MVP and Olympic Gold Medalist
Gina Hardy, Tonal, Senior Vice President of Marketing
Nicole LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport
Sydney McLaughlin, Team USA Track & Field Olympian
Candace Parker, WNBA Champion, WNBA MVP, Olympic Gold Medalist, and NBA and NCAA analyst for Turner Sports
April Ross, AVP Champion, seven-time AVP MVP and two-time Olympic medalist
Sarah Spain, ESPN Sports Reporter and Chicago Red Stars Co-Owner
Aleia Taylor, Women's Sports Foundation, CMO
Abby Wambach, Women's World Cup Champion and two-time Olympic gold medalist

2) An investment of $10 million to 5 sports-focused social impact organizations which include: Athlete Ally, Good Sports, Honest Game Foundation, Laureus USA, and the Women's Sports Foundation.

In this episode, hear Carolyn break talk more about these initiatives and why Gatorade is putting their food on the gas to keep pushing for the creation of a more equitable sports world.