In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.
In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.
Kate has played a major role in building Google’s investment in women’s sports – from partnerships with the WNBA and NWSL to collaborating with product teams to improve how women’s sports are surfaced in Google Search and investing in more storytelling around women athletes.
In this episode, hear about:
As Kate puts it, the business case comes down to “the loyalty and the authenticity factor,” and Google sees a deeper connection with its products when it authentically invests in women’s sports.
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