In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.
In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.
AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.
Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star.
In this episode, hear about:
As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love.