The Business Case For Women's Sports

Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong

Episode Summary

In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports. From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.

Episode Notes

In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports.

From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.

In this episode, hear about:

📺 Why USA Sports is expanding its women’s sports coverage
🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible
⛳ Why women’s golf in particular has massive untapped audience potential
💡 Why Matt believes women’s sports have been historically undervalued

As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today.