The Business Case For Women's Sports

Ep. #193 Why the Sports Industry Is Leaving Billions on the Table by Ignoring Women Fans, ft. Ashima Chopra

Episode Summary

In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨

Episode Notes

For decades, the sports industry has operated under one flawed assumption: that the default fan is male.

But as Ashima explains, that assumption is wrong – and costing the industry billions.

Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement are still male-coded, transactional, and outdated.

In this episode, hear from Ashima on:

📈Why female fans are the most undervalued & under-measured audience in sports
📲How the team at FanVerse is building a data engine designed to decode the motivations of female fans
💡How FanVerse is redefining data, insights, and engagement around women’s fandom