The Business Case For Women's Sports

Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez

Episode Summary

In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

Episode Notes

In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

In this episode, Jill breaks down:

⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry