The Business Case For Women's Sports

Ep. #186 How Women’s Health Is Expanding Its Investment in Women’s Sports Coverage, ft. Amanda Lucci

Episode Summary

In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

Episode Notes

As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

In this episode, Amanda breaks down:

📈 How Women’s Health has evolved its coverage as women’s sports have scaled – like launching ‘The Huddle’, a new podcast about sports, sweat, and everything in between
📰 Why women’s sports storytelling is resonating more than ever with the Women’s Health audience
💡 Why connecting sport, health, and culture is a unique (and powerful) advantage in women’s sports media