In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.
In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.
Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.
The key findings include:
In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.