The Business Case For Women's Sports

Ep. #179 Challenging the Status Quo: The “underdog” Approach to Growing Women’s Sports ft. Megan Hughes Allison

Episode Summary

In episode #179 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Hughes Allison, the President of underdog venture team – a next-generation sports marketing and live-events agency built to challenge the status quo.

Episode Notes

At underdog, Megan & her team are helping brands, leagues, and innovators reimagine the sports industry through a challenger mindset – with women’s sports as a key fixture of their mission.

In this episode, Megan shares:

💪 Why underdog venture team is betting big on women’s sports as an undervalued, high-potential marketplace.
📈 The key white-space opportunities brands should be leaning into right now.
🤝 How agencies and investors can ensure long-term, sustainable growth in women’s sports.
💡 Why “being an underdog” can be an advantage in business – and in life.