The Business Case For Women's Sports

Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer

Episode Summary

In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.

Episode Notes

Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town.

More and more, cities are seeing the value in bidding on women’s sports events that drive business results and community impact.

From hosting the 2025 WNBA All-Star Game to unveiling a bold 2050 Vision plan that names women’s sports as a core pillar, the Indiana Sports Corp is aiming to set the standard for how cities can invest in women’s sports.

In this episode, Sarah shares:

📈 How the ISC is building a leading women’s sports ecosystem in the U.S.
🏟️ Why the state’s new Marvella Sports Complex will change the game for young female athletes.
🚀 How hosting women’s events like the Final Four and WNBA All-Star drives real economic impact.
💡 Why investing in women’s sports is good business for cities, states, and communities alike.