The Business Case For Women's Sports

Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

Episode Summary

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

Episode Notes

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hear Sarah & Paula share:

📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world.