The Business Case For Women's Sports

Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe

Episode Summary

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.

Episode Notes

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.

e.l.f. has emerged as one of the boldest brands investing in women’s sports.

From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.

In this episode, Patrick shares:

🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.
🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more.
💬 Why it’s essential that brands get in the game & invest in women’s sports.