The Business Case For Women's Sports

Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

Episode Summary

In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.

Episode Notes

The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.

In this episode, Laura shares:

How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.
Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.

…AND why women’s sports have so much room for growth.