The Business Case For Women's Sports

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

Episode Summary

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

Episode Notes

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.

In this episode, Anna shares:

📱 Why digital access is critical to growing women’s sports fandom.
⚽ How VICTRA is organizing the women’s soccer ecosystem.
🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.

…AND why now is the perfect time to invest in women’s sports tech.