The Business Case For Women's Sports

Ep. #152 How Jodi Bondi Norgaard Is Disrupting Toys & Media To Empower Girls Through Sports, ft. Jodi Bondi Norgaard

Episode Summary

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.

Episode Notes

Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image.

In this episode, Jodi shares:

The story behind founding a toy company that fought against harmful gender stereotypes.
Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle.

…and what it takes to build a purpose-driven brand that empowers young girls through sports.