The Business Case For Women's Sports

Ep. #149: How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily Sisson

Episode Summary

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Episode Notes

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
📈 How smart brands are unlocking white space in the women’s sports market.
👀 What brands need to rethink about traditional sponsorship frameworks.