The Business Case For Women's Sports

Ep. #147: If She Can See It, She Can Be It: The Geena Davis Institute on Women’s Sports, ft. Madeline Di Nonno

Episode Summary

In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Episode Notes

In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis.

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.

In this episode, Madeline shares:

📊 Why visibility in media matters for women’s sports.
📺 How the Institute's data proves the “if she can see it, she can be it” effect.
🧠 The role media plays in shaping perceptions and investments in women athlete.
📈 What still needs to change to unlock the full business potential of women’s sports.