The Business Case For Women's Sports

Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton

Episode Summary

In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

Episode Notes

In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

In this episode, RaShauna shares how the Washington Spirit is:

⚽ Expanding access to women’s soccer in D.C.
📈 Why investing in community is key to sustainable growth.
📣 Her strategy for reaching new and untapped fan segments.

RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.