The Business Case For Women's Sports

Ep. #135 Kate Martin on Elevating Women’s Basketball & Driving Change with Athleta, ft. Kate Martin

Episode Summary

In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.

Episode Notes

Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it.

Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and advocate for more brand investment in women’s sports.

In this episode, Kate shares:

 🏀 What it means to be part of Athleta’s mission to empower women
 👕 How she’s influencing Athleta’s women’s performance apparel design
 📈 Why brands should invest now in women’s sports before they get left behind