The Business Case For Women's Sports

Ep. #126 A Look Inside The “2023-24 United States of Soccer Report” From For Soccer, ft. Heath Pearce

Episode Summary

In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.

Episode Notes

In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.

For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S.

The 2024 key findings include:

🏆 ‘New Arrivals’ - aka respondents who indicated having been soccer fans for 5 or fewer years - have grown by 57% since last year
📈 More than 45% of ‘New Arrivals’ are women
💡 Those who have become fans within the last year is up 400% year-over-year
❤️ Among casual fans, MLS and NWSL are the two most-beloved leagues

In this episode, hear Heath & Caroline discuss the report, and talk about the context around why women’s soccer is on the rise in the U.S.