The Business Case For Women's Sports

Ep. #107 The Glass-Shattering Growth of the National Women’s Soccer League, ft. Julie Haddon

Episode Summary

In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).

Episode Notes

In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).

The NWSL is breaking records at every turn. In the last year alone:

⚽️ Sponsorship revenue is up 43%
💰 The players salary cap is up to $2.75M (up from $1.375M)
🎟️ Ticket resale value is up 49%
👏 Game attendance is up 42%
📲 Social impressions are up 94%
🎽 Merchandise sales are up 300% on NWSLShop.com
📺 The league’s new media rights deal with Amazon, CBS, ESPN, and Scripps is worth $240 million (previous deal was $1.5 million with CBS)

In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world.